Go-to-Market Leadership, Product Launches, and Portfolio Positioning for a National K–12 Publisher
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Integrated Marketing Manager → Creative Technologist → Web Design Manager (2018–2025)
At Great Minds, I played a key role in shaping how core curriculum and digital products were brought to market, positioned, and experienced by educators nationwide. Over seven years, I advanced through three roles and operated at the intersection of product marketing, go-to-market strategy, and digital experience for one of the country’s leading K–12 education publishers.
Partnering closely with Product, Sales, Services, and Marketing, I supported major product launches and portfolio-level positioning for offerings including Eureka Math², PhD Science, Geodes, and the Great Minds Digital Platform. My work focused on translating instructional value into clear market narratives, enabling cross-functional teams, and supporting adoption through cohesive, scalable digital experiences.
In parallel, I led the evolution of Great Minds’ digital ecosystem, modernizing the marketing website, establishing scalable design and CMS systems, and improving accessibility, performance, and consistency across channels. These efforts helped accelerate time-to-market, reduce fragmentation across teams, and ensure that educators encountered a unified, trustworthy brand experience at every touchpoint, including beyond curriculum implementation.
Beyond delivery, I contributed to internal growth and innovation by mentoring team members, guiding the transition from Adobe XD to Figma, introducing AI-assisted creative workflows, and co-leading the Unidos Employee Resource Group to strengthen cultural connection and inclusion across the organization.
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What I Led and Supported
- Go-to-market collaboration for major curriculum and digital product launches
- Portfolio-level positioning and messaging across math, science, and digital offerings
- Integrated digital experiences supporting sales enablement, educator engagement, and events
- Scalable web and CMS systems enabling faster, more consistent GTM execution
- Accessibility improvements (WCAG 2.1 AA) to support inclusive educator experiences
- Cross-functional design and brand alignment across marketing, product, technology, and services
- Teacher Appreciation Week — Best Teacher Ever UGC Campaign · Try it yourself →
