Juan P Botero
Cant Chant (Wegrewhere) 2007, Venice Biennale

My Story

is being written every day.

I’m a product-minded marketing and design leader who sits comfortably at the intersection of strategy, creativity, and technology.

Over the past decade, I’ve led cross-functional work that shapes how products are built, positioned, and experienced—from early concept through launch and iteration. My background spans product marketing, digital experience design, brand systems, and hands-on execution, often in environments where clarity, ownership, and momentum matter more than perfect briefs.

I’m most effective when I have end-to-end responsibility: partnering with product, engineering, marketing, and leadership teams to turn complex ideas into clear narratives, scalable systems, and user-centered experiences that deliver real results.

While much of my recent work has lived in education and mission-driven organizations, my approach is industry-agnostic. I care about solving real problems, building things people use, and helping teams align around a shared vision—whether that’s a platform, a product launch, or a growing marcom ecosystem.

Creativity

and inspiration drive exceptional work and open the door to infinite possibilities.

Design

shapes strategy, creating frameworks for engaging and impactful experiences.

Marketing

empowers brands with a distinctive voice and aligns tactics with clear, purpose-driven goals.

Technology

revolutionizes our ability to connect with and engage customers in unprecedented ways.

👋🏼 Hi, let's connect!