Event Branding, Real-Time Content Systems, and Digital Communications for Climate Policy
I collaborated with the International Emissions Trading Association (IETA) on the branding and digital presence for Carbon Forum North America, an annual conference focused on climate policy, carbon markets, and environmental regulation.
I led the design and development of a fully custom WordPress platform that served as the central communications hub for the conference. The site was built to dynamically surface real-time conference information—including speakers, sessions, sponsors, program updates, and partner news—allowing the homepage and key sections to update automatically as new content was added.
This approach ensured that attendees, partners, and stakeholders always had access to the most current information, while reducing manual updates and improving content accuracy during a fast-moving pre-event and live-event cycle. The digital experience balanced clarity, credibility, and accessibility, reflecting the seriousness of the subject matter while remaining easy to navigate for a global, policy-focused audience.
In addition to the website, I supported the development of event branding and pre-and-post event marketing collateral used across digital and on-site touchpoints, helping create a cohesive identity for the conference across channels.
