The primary goal for this multi-year project was to reach students throughout the Mid-Atlantic region and increase participation in the yearly cybersecurity competition. This year’s theme was inspired by a retro-futuristic style that spoke directly to students.
We developed comprehensive marketing, design, and communication strategies in order to best promote the competition. This included a 30-minute video documentary, with a direct-mail campaign, very cool sway, and custom marketing collateral.
The Mid-Atlantic CCDC provides undergraduate and graduate students the opportunity to defend real networks from seasoned professional penetration testers; and engages participants to experiment with cutting edge technologies in a fun, educational, and competitive environment.
